During my Fall 2020 semester, I took a research course that taught the methods and practices in research and analytics. As part of a course assignment, I assessed the website metrics for SQLGene, a blogging website rated third in the country (after two Microsoft sites) for its blogs on Power BI, using Google Analytics.
Below is an analysis of SQLGene's website metrics and recommendations to improve their online presence.
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Purvida Healthy Horse
During my Spring 2021 semester, I took a strategic communications course that taught how to plan and execute campaigns for an external client successfully, while using integrated marketing communication (IMC) strategies to meet campaign objectives. As part of a course assignment, I assessed Purvida Healthy Horse's advertisement campaign performance data.
Below is an analysis of Purvida Healthy Horse's advertisement campaign performance data and recommendations to improve their online presence.
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