During my Fall 2020 and Spring 2021 semesters, I took courses that taught how to plan and execute campaigns for an external client successfully, while using integrated marketing communication (IMC) strategies to meet campaign objectives. Throughout the courses, I assisted in the creation of promotional materials for Purvida Healthy Horse, a company that specializes in all-natural equine grooming and care products.
Below are promotional materials my team and I created for their founder, Amanda Lee.
Cover Photos
Attached below are cover photos I made for Purvida Healthy Horse's Instagram; it illustrates how to use the company's original All-In-One Conditioning Spray.
Email Templates
Attached below are "In the News" email templates I created for Purvida Healthy Horse's e-newsletter. It contains three types of email templates: a "New Product" email template, an "Upcoming Horse Shows" email template, and a "Holiday and Promotions" email template.
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Postcard
Attached below is a postcard I made for Purvida Healthy Horse's original All-In-One Conditioning Spray.
Press Release
Attached below is a press release I created for Purvida Healthy Horse. After the detrimental effects of the coronavirus pandemic, I highlighted how the company successfully shifted its focus to online sales.
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Brochure
Attached below is a brochure I created for a horse show event; it features an "About us" section and product details on Puvida Healthy Horse's Purvida Polish Hoof Oil and original All-In-One Conditioning Spray.
Backgrounder
Attached below is a backgrounder my team and I created for Purvida Healthy Horse; it entails background information on the United Kingdom, Germany, France, and Australia's whisker clipping regulations. This backgrounder was created in light of the 2021 FEI regulations, banning whisker clipping from all international competitions.
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